[China] China market: Nokia faced with challenges to maintain smartphone title


Nokia, although still occupying a 20-30% share of the smartphone market in China compared to a 16-17% share it holds globally, is facing increasing competition from Apple and Android phone vendors such as HTC to maintain its title in the segment, according to industry sources in Taiwan.


The rankings in the smartphone sector in China is expected to undergo a drastic realignment during the period from the second half of 2011 to the first half of 2012, as Apple may extend iPhone partnerships to also include China Mobile and China Telecom in addition to China Unicom currently, while HTC's brand image in China has been strengthened significantly, the sources noted.


Android-based devices currently account for 50% of China's smartphone market, with Samsung Electronics, HTC and Motorola Mobility being the top three vendors in the camp, according to data compiled by market research agency zdc.zol.com.cn


HTC's market share in the Android smartphone segment has led Motorola's for two straight months and is trailing not too far behind Samsung, indicated zdc, noting that four smartphones from HTC – the Desire S, Wildfire S, Sensation and Desire HD – are among the top-15 eye-catching models in China market at present.


With improving product image, HTC expects its sales in the China market to increase by four-fold in the second half of 2011 as compared to the first half, according to CEO Peter Chou.


Source: Digitimes